Business Strategy - Meraki eCommerce

About this module

In this module, the learner takes on the role of a senior manager of the e-commerce merchandising team at a large grocery store chain called Meraki. The company is one of the largest food retailers in the country and continues to expand its services in food retail, nutrition, clothing, cosmetics, and pharmaceuticals.

Due to shifting trends in e-commerce post-pandemic, the learner will need to help the company accelerate e-commerce as a priority. As they progress in the experience, the learner will encounter a challenge with the cloud solutions team. They will need to evaluate the company’s current capabilities and assess options for solutions based on the company’s needs.

Learning Objectives

Throughout this learning module, the learner will:

✔️ Demonstrate an understanding of competitive necessity

✔️ Demonstrate an understanding of the challenges that new entrants face in e-commerce 

✔️ Use customer loyalty as leverage to expand e-commerce growth

✔️ Demonstrate an understanding of the functions and inter-connections of an information system

Skills Experienced and Assessed

✔️ Information gathering

✔️ Problem identification

✔️ Problem-solving

✔️ Critical thinking

✔️ Information literacy

Learning Outcome

This experiential learning module will provide learners with an opportunity to experience and understand the power of online purchasing and delivery of goods.

Duration

The learning module will take learners 2 to 3 hours to complete.

Implementation Options

For Higher Education

Ametros modules can be easily integrated into an existing course or program via LTI 1.3.  Modules can be implemented in several ways including the following:

  1. The module can run asynchronously on-demand without instructor involvement.
  2. The module can run asynchronously with instructor involvement. The instructor can choose to provide additional student feedback at an interaction level.